Women Fitness|May - June 2020
Born in Santa Clara, she relocated to Sacramento, CA where she completed high school. She developed an interest for poetry which eventually led to her performing at open mic’s. This passion would lead her on the path to pursue her love for music. Saweetie attended San Diego state then transferred to The University of Southern California where she would graduate in 2016.
Women Fitness President is in conversation with the superbly talented rapper and influencer Saweetie.
You are a rapper, musician, influencer, student, fashion icon, CEO and philanthropist. Introduce us to your life as you wear so many hats?
So many hats! I feel like my life is truly a dynamic of all of those things, and because I’ve become a “celebrity” later on in my life, I was able to experience the majority of my young adulthood as a normal person.
I’ve begun to understand the steps I took to get where I am today and because of that, I have spent a lot of time working towards what I am looking to achieve in the future.
You have spoken about how you used a social media strategy that sky-rocketed both your fashion and music career. Tell us more about the role of social media in your career?
I feel like social media is a portal that can be used for great benefits when it comes to spreading the message about your music and your brand—in my case both.
It has become a business tool for not only influencers but also for big companies. I consider myself a big company because ICY represents more than just “Saweetie” the musician, it represents all the things underneath my umbrella which includes fashion, philanthropy, beauty and all of the goals I plan to tackle later in life.
Three things that you love and three that you hate about social media?
OK, I want to end on a positive note.
So I’ll start with all the things that I hate. I hate fake news. I hate ghost accounts that make negative comments, and three, I hate that something negative about you can go viral. Having to relive that moment and not knowing when it can come back at some point later on down the line is like having PTSD.
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May - June 2020