One way to diversify your client base and increase your studio’s bottom line is to offer private sessions and group classes that target specific groups. These five teachers implemented successful programming based on the needs of their local communities. Here’s how they did it.
Rhea Patterson Cano, owner of The Pilates Suite and founder of Mamahouse Pilates in San Antonio
OFFERS SPECIALIZED CLASSES FOR: pre- and postnatal
THE DEETS: I offer privates and duets for pre and postnatal women. I also create short videos for mothers to do at home without the need for apparatus.
THE BACKSTORY: It happened pretty organically. San Antonio is a family-friendly city. My husband and I moved here from New York City after having our first son. I started with just one prenatal client. Word of mouth was how I received clients initially. Now they’re officially part of my in-studio and virtual offerings. Getting out of the house late in pregnancy or with young children can be a challenge so I invite my postnatal clients to bring their pre-walking babies. In those instances I have to stay flexible and be creative. I’ve been known to bounce a baby on my chest to the beat of the Hundred's breath.
HOW IT AFFECTED HER STUDIO’S BOTTOM
LINE: This offering has introduced me to women with little to no prior Pilates experience, and 100 percent of my clients who’ve come to me while pregnant have stayed with me afterwards. They see the benefit of the work. They feel safe and taken care of which is so important during this time.
This story is from the July - August 2019 edition of Pilates Style.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July - August 2019 edition of Pilates Style.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Finding New Momentum
Overcoming obstacles caused by the pandemic, the virtual version of this popular festival still achieved its goals.
Carola Trier's Extraordinary Journey
In his authoritative biography of the first woman to open a studio, Reiner Grootenhuis delved into her personal papers to tell the harrowing story of her time in a prison camp during World War II.
Racism in the Pilates Industry
Incidents of police brutality and the ensuing Black Lives Matter protests have shed a bright light on systemic racism in the U.S., including in the Pilates industry. Here, Black instructors share their experiences.
For Self-defense
Moves of the Month
Comfort Food Made Healthy
This fall, cozy up to tantalizing comfort food that’s also healthy. A new cookbook from Kristin Cavallari shows you how.
Pilates Postcard
A Pilates teacher shares how the method is making waves abroad.
The Ultimate Gift
One year ago, Kahley Schiller’s life was completely upended by an extreme health crisis. But thanks to her 20-year Pilates practice, the 40-year-old was able to recover quickly.
Revelations
For Sarita Allen, a star of the Alvin Ailey American Dance Theater, and a protégée of Kathleen Stanford Grant, Pilates was key to her decades-long career.
Meaning WITHIN THE Movement
The Five Elements of Chinese Medicine help you go deeper into your practice, promising plenty of play along the way.
PILATES IN THE HOOD
Though she’s trained many top stars, Kim Carruthers says she’s most proud of her work as the founder and director of a nonprofit bringing the method to underserved communities.
