Patients today are not mere receivers of treatment but play an active part in making the decisions
Scene 1 – "I recommend that we go ahead with the surgical removal of tumour and then we can look at chemotherapy if needed" said the surgical oncologist. "But the medical oncologist advised the other way around?" the patient replied. "We think we should also take a second opinion, can you advise another specialist as well?" said the family.
Scene 2– "Oh, he is a big doctor and a very busy one. You’ll have to wait," the front office person informed. The patient shrugged his shoulders saying, "But I booked an online appointment, why would you not inform? And I’ve paid a premium for my time slot and this service!".
Scene 3 – A simple tweet by a troubled patient to a politician and all hell breaks loose! google search of ‘Neuro Endocrine
A Carcinoma’ throws up some 50 lakh results including a knowledge card that gives information on the rarity, symptoms and probable treatments of this disease. Information is not just easily accessible; it doesn’t even need a finger touch now – thanks to Google voice search!
Welcome to the new world of an empowered patient! What started off, many years ago, as a brilliant tagline has now become a survival kit for all businesses! Enter Amazon, Uber, Bookmyshow, and Zomato - the ABCs ​of convenience, choice and customer centricity have been redefined. If every other industry could turn around and adapt, why not healthcare? The paradigm of patient expectations has shifted. And we better shape up or ship out!
This story is from the October 2018 edition of Healthcare Radius.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2018 edition of Healthcare Radius.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Entod opens R&D center in Navi Mumbai
ENTOD Pharmaceuticals inaugurates a new R&D center in Navi Mumbai, focusing on innovative pharmaceutical solutions and global leadership.
DEDICATED ECMO UNITS: A POST-COVID IMPERATIVE
In the post-Covid world, the necessity of dedicated ECMO units have become paramount for managing critical cases efficiently, says the author.
HOPE AMIDST HESITATION?
The Union Finance Minister Nirmala Sitharaman's Budget 2024-25 elicited a mixed response from healthcare sub-segments.
THE WONDERS OF WEARABLES Discover how wearables can offer a new hope to migraine patients in India.
Digital therapeutics (Dtx) is an emerging concept for therapeutic approaches in healthcare system.
ONLINE HEALTHCARE CONSULTATIONS: A TRANSFORMATION UNFOLDING
Discover how online consultations are transforming India’s healthcare landscape with the use of advanced technologies.
DRUG-RESISTANT TUBERCULOSIS: A CHALLENGE IN THE LAST LAP?
India aims to eliminate tuberculosis by 2025, but drug-resistant strains pose a formidable challenge. Explore healthcare leaders’ views and potential solution approaches they offer—in this report.
Meghalaya Cancer Conclave 2024 discusses cancer care in the state
Led by Dr Mazel Ampareen Lyngdoh, conclave focuses on critical cancer care issues.
Woman with atrial septal defect saved at Medica
A middle-aged woman from West Bengal suffering from Atrial Septal Defect ASD) successfully undergoes a complex procedure at Medica Hospital.
Breastfeeding education initiative launched
RISHTA 2024: An initiative by BSV and FOGSI to enhance breastfeeding education in India.
5-kg fibroid removed with minimally invasive myomectomy
Doctors at Sahyadri Hospitals in Pune removed a 5-kg fibroid from a 35-year-old woman using a minimally invasive myomectomy, typically used in cesarean sections.