AUDIO À LA CARTE

Just when it seemed that the internet had killed the music industry, ondemand streaming platforms have changed the game once again.

- PANCHAM BHARDWAJ

Despite the international appeal of music and the billions of people who devote precious time out of their lives to this activity, it wouldn’t be a huge leap to say that no place truly celebrates this noble art like India. From our festivals to our films, music is the string that ties us all together.

However, now that the internet revolution is in full swing, just browsing random channels and websites is not enough anymore to whet our appetites. Just like video streaming platforms, we have also accepted the benefits of a one-stop-shop approach for all our musical whims, even if it means paying for it. This is certainly a marked improvement for a population that has spent the past decade gleefully grabbing everything they could through torrents, login hacks, and every other loophole under the sun. In addition to being surprising, this shift has also been quite rapid, with dozens of players entering the market and establishing their foothold within the last year or two. Here is a look at the top contenders in this fight, who are all set to ride this wave out with their curated databases of the best music from across the globe.

APPLE MUSIC