'We keep five principles in mind when designing any healthcare-related app'
Express Healthcare|February 2020
'We keep five principles in mind when designing any healthcare-related app'
Tech adoption in the Indian healthcare industry is growing significantly however, many times products which are designed to be technically efficient remains unattained from a patient's understanding perspective. Sharan Grandigae, Founder and CEO, Redd Experience Design talks about the issues in the healthcare sector, particularly in the software vertical and differentiates the patients requirements in healthcare industry vs food or any other industry, to Usha Sharma
Usha Sharma

Why does design matter so much in the healthcare sector and how do interfaces help companies?

By and large, hospitals today are using more and more technology to systematize all the interactions within them. Whether it’s billing at the pharmacy or appointments with doctors, software systems are now taking care of it all. At the very heart of UX design lies understanding the psychology of a user. Being perceptive of the patient’s state of mind at the very least helps us design more relevant software and in the best-case scenario, the patient forms a bond with the hospital through the software. We’ve designed a software application for Cloudnine Hospitals where the patient primarily interacts with the hospital through the app, including finding a doctor, booking an appointment, getting assistance during consultations, keeping track of medical history and progress over time and even engaging with a community.

Why do you feel that software in the healthcare sector needs to undergo rethinking of the development process and how can it be done?

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February 2020