YOU’VE GOT TO LOVE the name of this little bakery: the No Guilt Baking Company.
Owned and operated by Darla and Andrew Markley, the bake shop evolved through the Catapult Lakeland initiative. Three small businesses operate under the umbrella name/ theme of “Counter Culture.”
No Guilt Baking Company, owned by Darla Markley and Andrew Markley
Salty Cow, owned by Daniel Shaw and Kyle Polvere
Baked Lakeland, with chef Deborah Rossick
No Guilt Baking Company occupies a sliver of space in a cluster of businesses on East Gary Road. On either side, the other businesses are set up. They are supportive of each other.
Catapult Lakeland was launched with this message:
“In 2013, leaders in Lakeland had a vision of what our community could become if they came together to support entrepreneurs. From traveling to learn from other cities to donating resources, they chased after this dream until it became a reality.”
These small business owners are doing just that. And like most new business owners, they experienced some changes and alterations as they came along.
“All three businesses started at Catapult, and we used the same kitchen, then became friends doing farmer markets,” she says. “After sharing kitchens for the first couple of years, we realized we needed a new kitchen — and decided to move together.”
That’s when all three businesses headed to Gary Road. “We were offered retail space, and decided to do a joint venture: CounterCulture Lakeland.”
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