Americans last year clearly didn’t opt for that second glass of wine. Total wine in the US decreased in 2019 (for the first time in 25 years), posting a -0.9% volume loss from the year prior, according to preliminary figures released this month by IWSR Drinks Market Analysis, the leading authority on data and intelligence on the global beverage alcohol market.
Also, for the fourth year in a row, beer volume in the US was down (-2.3%), as was cider (-3.8%); however, distilled spirits and ready-to-drink (RTD) products continued to post gains (+2.3% and +49.7%, respectively). Despite decreases in the beer category, which represents the lion’s share of alcohol sold in the US, total beverage alcohol in the country posted volume growth of 0.3% in 2019 (reversing a previous decline), with a value reaching $167bn (up 2.5% from 2018).
These initial 2019 results for the US market are part of the IWSR US Beverage Alcohol Review (US BAR) database, available to IWSR’s global customers.
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