Laurent-Perrier - India on their mind

Ambrosia|December 2019

Laurent-Perrier - India on their mind
Coming to India, with two of their top brands, Laurent-Perrier is looking to make a mark in India.

India was always on their mind when they decided to be in India, having found the right distributor. We have been waiting for several years to find the right distributor in the country, to represent us in the challenging market. The taxation, and affordability make India a tough market with the number of high networth individuals is encouraging.

The House of Laurent-Perrier was founded in 1812 by André Michel Pierlot and took the name Vve Laurent-Perrier when Mathilde Emilie Perrier, the widow of Eugène Laurent, combined the two family names after she decided to expand the business.

As of October 1948 when Bernard de Nonancourt was appointed Chairman and Chief Executive, the House was employing around 20 people and shipping 80,000 bottles a year. Fired by a passion for champagne, a respect for traditional values and, most importantly, for people, Bernard de Nonancourt inspired Laurent-Perrier with his independent spirit and creative audacity.

He established privileged working relationships with the grape growers and cleverly combined innovation and tradition. He created the signature Laurent-Perrier style of freshness, lightness and elegance and developed a unique range of champagnes which are today exported to more than 160 countries worldwide.

articleRead

You can read upto 3 premium stories before you subscribe to Magzter GOLD

Log-in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

December 2019