What activities are planned for 2020?
We at MDF always ensure best retail value to our customers not just through our pricing strategy, but also through aggressive marketing campaigns and other value driven customer gratification programmes.
Some of our key value propositions are:
The Customer Rewards Envelope: All customers shopping for ₹6000 and above receive an envelope of downtown partner brand vouchers offering exciting discounts, and complementary experiences on the partner brand platforms. In 2019 our partners included major downtown and online brands like MakeMyTrip, Foodhall, Gourmet Passport (Dineout) and Trip XOXO collectively offering customers value worth ₹15,000.
Citibank Cashback Offer: Upto 15% cashback on purchases at MDF (max cashback 1500) and a flat 15% cashback on fashion & luxury purchases (unlimited - no maximum cashback).
Vodafone Shopping Money: ₹750 shopping money redeemable at MDF on activation of Vodafone International Roaming packs.
Free Shopping Gift Cards: Free shopping gift cards worth ₹500 at main departures, ₹1000 at fashion and luxury and ₹300 on chocolates at Arrivals
Limitless VIP Programme: MDF has launched a premium VIP programme offering preferred customers (frequent flyers/shoppers) an additional 10% discount over and above all in-store promotions
Super Saver Offer: Cross category promotions wherein a customer can purchase any 2 categories and get ₹1200 off at Main Departures and buy any perfume and get additional 20% off at Arrivals.
Category Specific Shopping Festivals: Whisky Festival offering exciting promotions on world class whisky and other liquor brands. Beauty Festival offering upto ₹5000 worth of free shopping gift cards on the best of beauty brands.
Exciting Setups and HHP Displays for New Launches: MDF has some exciting new launches planned across categories for 2020, each of which will be boastfully showcased with an elaborate HPP setup making it an unmissable visual treat for customers.
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