Beam Suntory sets high ambitions for India
Beam Suntory sets high ambitions for India
After the lull comes the storm as Beam Suntory launches it first Truly International Indian Whisky Oaksmith and the The House of Suntory portfolio including Yamazaki, Hibiki and Roku Gin.

Oaksmith® is a premium Indian whisky, crafted by Suntory’s Chief Blender, Shinji Fukuyo, the creator of iconic Japanese whiskies Hibiki and Yamazaki, marks Beam Suntory’s entry into the Indian whisky segment and combines the finest Scotch Malts and American bourbon using Japanese blending craft to bring the best of East and West for Indian consumers.

The global premium spirits company brings its finest and the most popular Japanese whiskies - Yamazaki and Hibiki - and Japanese craft gin - Roku - to India with the launch of The House of Suntory portfolio.

Beam Suntory, the global premium spirits company, has launched a range of four premium spirits in India, signaling its commitment and strategy to grow in India in line with its ambition to reach USD 1 billion in revenue by 2030. The highlight of the launch is the introduction of Oaksmith Indian whisky, created by world-renowned blender Shinji Fukuyo, Chief Blender, Suntory, using traditional Japanese craftsmanship, blended with the finest Scotch malt whiskies and American bourbons to make a whisky unique and authentic to Indian taste. In addition, the iconic Japanese whiskies Yamazaki Distiller’s Reserve and Hibiki Japanese Harmony, along with Roku Japanese Craft gin have also been launched from The House of Suntory portfolio.

The launch of Oaksmith® and Oaksmith Gold whisky in India is key to Beam Suntory’s growth strategy and signifies the importance of India to the company. Along with the introduction of Yamazaki, Hibiki® and Roku®, it reinforces the company’s commitment to lead the growth and premiumisation of the Indian spirits market.

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December 2019