Vacheron Constantin Marries Haute Couture with Haute Horology In Égérie

Watch Time|May - June 2020

Vacheron Constantin Marries Haute Couture with Haute Horology In Égérie
When everyone else is steering toward gender neutral as the new buzzword, the venerable Vacheron Constantin unveils an all-new collection created especially for women and inspired by haute couture.
Roberta Naas

— In a decidedly bold and beautiful move, Vacheron Constantin unveils a completely new collection of watches created expressly for women. Called Égérie, which translates from French as “muse,” the new line is exceptional on multiple levels. Not only does it exemplify the brand’s haute horology craftsmanship and métiers d’arts talents, but also it takes inspiration from the finest details of haute couture and deftly blends them into a highly feminine timepiece. Of course, that may well be because Égérie was created by a female design team, led by a senior designer who has been with the brand for more than a decade.

Additionally, Égérie marks the first complete collection designed especially for women in decades, possibly in the brand’s history. “The notion of actual collections didn’t really start until the 1980s,” says Christian Selmoni, Heritage and Style Director for the brand. “While we made many watches for ladies over the years, especially in the 20th century, we don’t have any real examples of a collection dedicated to women before this, so this is a very important launch.”

Interestingly, back in 2003, Vacheron Constantin had unveiled an elongated tonneau-shaped watch for women that they called Égérie. This new collection — with round cases and soft curves — may be named Égérie, but the similarities end there. While Vacheron Constantin cites Egeria, an inspirational nymph from Roman mythology who inspired artists, as its inspiration for the collection’s name, the intention with Égérie is more about honoring women as true muses. When Vacheron Constantin opted to create this collection, Selmoni says it was imperative to have women design it. The lead designer on the all-female team embarked on an in-depth study of haute couture, visiting designers, and investigating different motifs and patterns that could transform from luxury fashion to the world of fine watchmaking.

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May - June 2020