PLACE MAKER

With a new series of images debuted here, Armani Casa marks 20 years at the heart of the well-considered home

- TF CHAN

It’s exactly two decades since Giorgio Armani launched his Armani Casa label, bringing his geometric lines and striking proportions into the realm of interiors. In addition to a now extensive range of furniture, Armani Casa has collaborated with industry-leading partners including Dada (part of the Molteni Group) on kitchens, Roca on bathroom fixtures, Rubelli on textiles, and Jannelli & Volpi on wall coverings. It also has its own interior design studio, responsible for Armani-branded hotels and luxury residences.

Mr Armani is rightfully proud of how far his design label has come. ‘I successfully and independently expanded into sectors beyond fashion to offer my all-embracing philosophy of lifestyle. I can say this is an enormous achievement,’ he says. Still, mindful of the current climate, he has eschewed the usual anniversary fanfare, instead marking the moment with elegant understatement by commissioning an editorial campaign titled ‘Living with Armani Casa’.