Payal Singhal On Building Her Fashion Empire
The Lifestyle journalist|September 2019
Payal Singhal On Building Her Fashion Empire
Payal Singhal’s flair for unconventional designs is a thing to die for. She is the name behind her eponymous couture label. Each creation from her atelier excludes the elegance. There is rejuvenation in her creativity that reflects in her designs. Her attire is fun and comfortable. Here Payal Singhal presents tips and tricks for the brides, her inspiration and love for fashion...

How has been your journey so far? I have always had utmost clarity about what the Payal Singhal brand will stand for since the very beginning - we are about Indian clothing for the global Indian. I wanted to make traditional silhouettes part of one’s mainstream wardrobe and not restrict it to occasion-based ethnic wear. The emphasis has always been wearability, comfort, value for money and effortless impact. As a brand, we aspire to enrich the lifestyles of those who appreciate art and craftsmanship, and are able to be the difference whilst being trend-setters and real-world, alike.

Where do you get your inspiration from? The inspirations are varied. I am a history, art and culture nerd, so a lot of my references come from there. Currently, I have been fascinated by Middle Eastern, Turkish and Moroccan crafts and techniques, the Silk Route, and bazaars of the world. This reflects in my most recent collections ‘Mu’asir’, ‘Sanat’ and ‘Qo’shilish’ and ‘Sanat’. ‘Lady M’ - our XX’18 collection, on the other hand, was inspired by Downton Abbey and Agatha Christie’s murder mysteries. You can say that nostalgia is definitely a defining element across all my collections.

The #PSGirl also inspires me. I like to observe the woman around me and think of the woman who is going to wear these clothes before putting them on the runway.

What are the bridal myths you would like to burst? The first bridal myth I would like to burst is that brides need to follow rules. It’s your big day; embrace whatever your idea of bridal wear is. It’s not customary to wear red for the pheras, nor is it necessary to be heavily dressed from head-to-toe. It’s your big day and you should have fun and be comfortable to wear your smile!

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September 2019