How has been your journey so far? I have always had utmost clarity about what the Payal Singhal brand will stand for since the very beginning - we are about Indian clothing for the global Indian. I wanted to make traditional silhouettes part of one’s mainstream wardrobe and not restrict it to occasion-based ethnic wear. The emphasis has always been wearability, comfort, value for money and effortless impact. As a brand, we aspire to enrich the lifestyles of those who appreciate art and craftsmanship, and are able to be the difference whilst being trend-setters and real-world, alike.
Where do you get your inspiration from? The inspirations are varied. I am a history, art and culture nerd, so a lot of my references come from there. Currently, I have been fascinated by Middle Eastern, Turkish and Moroccan crafts and techniques, the Silk Route, and bazaars of the world. This reflects in my most recent collections ‘Mu’asir’, ‘Sanat’ and ‘Qo’shilish’ and ‘Sanat’. ‘Lady M’ - our XX’18 collection, on the other hand, was inspired by Downton Abbey and Agatha Christie’s murder mysteries. You can say that nostalgia is definitely a defining element across all my collections.
The #PSGirl also inspires me. I like to observe the woman around me and think of the woman who is going to wear these clothes before putting them on the runway.
What are the bridal myths you would like to burst? The first bridal myth I would like to burst is that brides need to follow rules. It’s your big day; embrace whatever your idea of bridal wear is. It’s not customary to wear red for the pheras, nor is it necessary to be heavily dressed from head-to-toe. It’s your big day and you should have fun and be comfortable to wear your smile!
This story is from the September 2019 edition of The Lifestyle journalist.
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This story is from the September 2019 edition of The Lifestyle journalist.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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