Gabriella Demetriades
The Lifestyle journalist|October 2019
Gabriella Demetriades
On The Plateau Of The Fashion Peak

Gabriella Demetriades is a real style setter, a classy fashion designer and a total sensation in the fashion world. Her entry in the Indian fashion scenario happened with Miss IPL Bollywood pageant victory and she has a talking point among the fashion connoisseurs ever since. As a passionate fashion designer, Gabriella has brought an interesting and influential label called ‘Deme’ and is doing extremely well on her craft. Hailing from South Africa, she ventured into the fashion industry, modelling and eventually Indian cinema too (With the flick Sonali Cable in 2014). She understands her aesthetics better than anyone else. And it has been integral to her meteoric success. She nurtures talent, makes bold decisions and evolves a brand. Gabriella is a self-believer; she is gorgeous, charismatic and is drawing parallels between new waves of fashion. The Lifestyle Journalist captures moments with this self-made brilliant artiste who gives an unprecedented access to her world in this candid interview.

You seem to be enjoying motherhood? How is the experience?

It’s one of the best things to happen to me and I feel really blessed to experience it and still be able to work. Arik truly brings joy to my life. It’s a completely indescribable feeling to see something that you’ve created!

Has motherhood changed you? if yes, in what ways?

I think I am calmer and more driven. It (being a mother) gives you focus and clarity and that helps with work and all other relationships.

Any qualities you want to gift him or equip him with?

Just to be humble and cool and the rest will fall into place. Work hard and be a good person!

Please tell us about Deme, your clothing label.

I wanted to make beautiful clothing that made women feel sexy, I saw the gap in the market and thus Deme was born. My Next project is very exciting and very close to my heart.

How did modelling happen?

I was a stylist and a photographer asked me if I would like to model, he took some images and the next thing I was travelling the world for work.

Do you remember memories of your first shoot? What was the experience like?

Horrible! I was so bad (on it) and had no idea how to pose, modelling is something you get better with time and I really took time. Now it’s like second nature to know my angles!

How do you view “love”? How would you like to describe it?

The most important thing! That’s love for your work, your family, romantic love, it’s what me tick!

What have you learnt from your failures?

That the path to success is filled with them (failures). And how do you ever succeed if you don’t fail!

How do you take criticism?


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October 2019