Outlook on Driving Diamond Desirability with NDC CEO, David Kellie

"Our confidence in the new campaign combined with the results we've had to date means that our traffic and engagement forecasts will be 40-50 times higher than in our recent history". David Kellie, CEO, NDC

As we approach our three-month anniversary as the Natural Diamond Council, I wanted to give you, our stakeholders, an update on our progress and a preview of our new Q4 2020 advertising campaign that we’ll be announcing in three weeks. NDC, CEO, David Kellie said in a letter to industry members recently.

Dear industry colleagues,

In the eight months since I took over in this role, the world and our industry has lived through unprecedented challenges. Never before has our generation faced such threats to our health, the economy and the way of life that we are used to. I have been incredibly impressed by how our industry has come together to support each other amid this crisis. More optimistically, it has also made me realize just how close we are to creating a new generation of consumers with a passion for diamond jewelry and the potential for our industry to grow significantly over the next five years.