Aoj in this special edition brings insights into the huge scope digitalization provides in leveraging your jewellery business.
The jewellery segment which contributes 7 percent to the country's GDP is caught in a cauldron of uncertainities. Jewellery retailers and manufacturers have serious concerns since the global Pandemic covid 19 had brought about a definite change in the retail outlook of the country.
To make one's business presence felt social media and online platforms matters a lot. Among Jewellers there is a sense of nervousness. Jewellers are unsure as to how to protect their business further during unprecedented times as these. A few retailers and manufacturers have had their employees and karigars paid on leave. Some manufacturers have created conducive possibilities for Karigars to work from home. In a few cases layoffs have happened.
Amidst all these uncertainties Digitalization is seen as a key to navigate owning a jewellery business.
In India it would be a seamless transition for brands like Tanshiq. Online Jewellery Stores like Caratlane, Bluestone would gain a further strong foothold since it operates out of a digital space.
AOJ brings insights into the huge scope digitalization provides in leveraging Jewellery business.
Advantage - Digitalization:
For jewellers all set to unleash the digital space here are a long line of possibilities that could turn promising.
1. From a single centralized location all local and global jewellery businesses can be operated and efficiently managed.
This story is from the May 2020 edition of The Art of Jewellery.
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This story is from the May 2020 edition of The Art of Jewellery.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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