Beyond Cashmere
T Singapore: The New York Times Style Magazine|September 2020
Beyond Cashmere
Behind Italian brand Loro Piana’s legendary focus on exquisite wool fabrics is a longstanding commitment to artisanal workmanship and the ethical sourcing of materials.
Terence Poh

At the beginning of the 19th century, the Loro Piana family from Trivero, a district in northern Italy known for its textiles trade, began their business sourcing and trading wool fabrics from around the country. For six generations, apart from making the occasional scarf and blanket, the business predominantly operated as a textiles company which supplied fabric to top fashion houses.

Today, as part of the LVMH portfolio of fashion houses since 2013, the Italian brand has a dominant retail business that offers a line-up of goods spanning ready-to-wear, bags, shoes and accessories. These products are crafted with a focus on high-quality and ethically sourced materials — a know-how informed by Loro Piana’s heritage as wool merchants who have forged long-term symbiotic relationships with herdsmen and artisans. The brand remains one of the few legacy houses committed to manufacturing timeless and long-lasting clothing in an era when so much of the luxury market seems to offer up items that become obsolete after one season.

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September 2020