IIJS Registers Record Breaking Sales
Solitaire International|August 2017

The overwhelmingly positive feedback from exhibitors and visitors pegs IIJS 2017 as one of the best ever. Though gold jewellery sales shot through the roof, good sales were reported across the categories of studded diamond and gemstone jewellery as well as loose stones. Here’s a detailed report by SOLITAIRE INTERNATIONAL.

IIJS Registers Record Breaking Sales

The 34th edition of the GJEPC’s flagship trade show, the India International Jewellery Show (IIJS) Premier, was held at the Bombay Exhibition Centre from July 27th to 31st 2017. Over 1,200 exhibitors from across the country converged in Mumbai to showcase their strength in gems and jewellery to the 35,000 trade visitors from India and abroad.

The country’s premier jewellery show has been expanding year-on-year but still commands a long waitlist thanks to the high rate of booth retention at the show. This year, the GJEPC enhanced the IIJS's capacity to include 160 new booths, primarily offering manufacturers who have been on the waiting list for many years, space at the show. The expansion took the total number of booths to 2,200. The show also expanded the booth space for its existing exhibitors.

Last year, the machinery section was relocated to The Lalit Hotel to accommodate more machinery exhibitors and to carve a dedicated space for machinery and technological updates. This year, too, the machinery section was housed at The Lalit Hotel from July 28th to 31st, and hosted more than 120 exhibitors from India, Italy, Turkey, USA, Germany, UK and UAE.

GJEPC pledges $2mn to DPA

The show was inaugurated by Manoj Dwivedi, joint secretary, department of commerce, ministry of commerce and industry; Alan Chirgwin, vice president, sales and marketing (copper and diamonds), Rio Tinto; and singer Anuradha Paudwal.

During the opening ceremony, the GJEPC signed an MoU with the Diamond Producers Association (DPA) and pledged $2 million towards the promotion of diamonds across the world, thus pushing the DPA’s total spend in 2017 to $59 million. DPA’s CEO Jean-Marc Lieberherr had announced the night before at the Prelude to IIJS event that the DPA would roll out a diamond promotion plan for India in the month of October this year.

This story is from the August 2017 edition of Solitaire International.

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This story is from the August 2017 edition of Solitaire International.

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