How is CAI positioned today in the segment?
The CAI Store was built with a vision to bridge the gap between affordable and stylish footwear for women. It is one of the first brands in the Indian market to create trendy hand made, vegan shoes. We like to believe in maintaining a certain consciousness in making the footwear and building the brand simultaneously.
Give us a picture of the retail expansion it has undertaken since 2015.
Since its inception, the company has grown from a non-inventory model supplying shoes only exclusively on koovs. com to having its full-fledged website launched 2 years back now making CAI a household name with over 60,000 customers. With the increasing popularity of the brand, CAI sells approximately 100 pairs a day on its official website - thecaistore.com. We have an online presence on Koovs, Myntra, and Nykaa. Additionally, we also have offline distributions with affiliations across India from Vijaywada, Surat, Delhi, Guwahati, Manipur to Nepal and also in Suriname, South America serving more than 150 customers daily. However, there is something exciting happening soon on the retail front.
What makes it different from others?
This story is from the March 2020 edition of Shoes and Accessories.
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This story is from the March 2020 edition of Shoes and Accessories.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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