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The Butterfly Effect
The Butterfly Effect

Van Cleef & Arpels unveils yet another breathtaking poetic complication

Terence Lim

ONLY ONE BRAND in the watch industry combines horology, jewellery crafting and movement development in an artistic way and it’s Van Cleef & Arpels.

For one, its concept of a high-end jewellery watch is different from its competitors. A bejewelled ticker, to most brands, is usually a high complication — like a tour billion or annual calendar — in pastel shades or rose gold and studded with an insane amount of gemstones. At Van Cleef & Arpels, year after year, it continues to make jewellery that tells time, its guiding principle and tagline. The watches it rolls out boast strong narratives based on themes of dance, enchantment, nature and astronomy. Beneath the beautiful exterior — the hard work of top-notch designers, artisans and gem-setters — is often a beautiful, piece of mechanical art.

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March 2017