August Creating Virtual Couture World With London's Institute of Digital Fashion
MODEL WORLD MAGAZINE|September 2020
August Creating Virtual Couture World With London's Institute of Digital Fashion
August Getty’s couture is going virtual with the help of a new digital fashion shop, the Institute of Digital Fashion in London.

Created by Leanne Elliott Young, founder of creative hub CommuneEast, and Cattytay, founder of the Digi-Gxl network of women, trans and nonbinary 3-D artists, the company aims to animate the tactile vision and creativity of designers with AR and VR, while thinking about ways to push inclusivity, diversity and sustainability in fashion.

Their first high-profile client is the Los Angeles-based designer, whose eveningwear has been worn by sister-in-law Gigi Gorgeous, as well as by Kim Kardashian West, Paris Hilton, Miley Cyrus and Katy Perry.

Cattytay and her “digital atelier” are building an online world called ‘Tinitus,’ similar to a gaming world, in which Getty will debut his new collections.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines

READ THE ENTIRE ISSUE

September 2020