BLOOMING BOYHOOD
MEN'S FOLIO Malaysia|February 2020
Virgil Abloh’s third collection for Louis Vuitton Men’s Spring/Summer 2020 proves that streetwear is the new luxury.
Nawaf Rahman
BLOOMING BOYHOOD

It’s unspoken imperative that luxury is not a word typically associated with streetwear. But in Louis Vuitton’s case, it seems right. Ever since the luxury house appointed Virgil Abloh as the creative director for its menswear division, Louis Vuitton – previously a stickler for stringent regulations on the usage of its logo – is so wholeheartedly embracing the streetwear culture, which signalled a new era not just for the brand, but also the industry.

For his third outing for the fashion house, it seems like Abloh is finding that sweet spot; combining the beautiful and practical normcore clothes, but at the same time make it as luxurious as possible. And he delivered, all within a little over a year of being appointed. This collection is a poignant translation of his agenda for the iconic French label, with crystal-clear intent: blurring the boundaries between the two genres and reintroducing age-old house icons with a contemporary viewpoint.

This story is from the February 2020 edition of MEN'S FOLIO Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2020 edition of MEN'S FOLIO Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MEN'S FOLIO MALAYSIAView All
Art de vivre, Even While In Seoul
MEN'S FOLIO Malaysia

Art de vivre, Even While In Seoul

Even while Seoul is packed with in culture, the Sofitel Ambassador Seoul is magnificent in its ability to imbue the French way of living with its impressive Parisian-styled spaces and culinary offerings that does not feel out of place in one of the city’s most defining districts.

time-read
3 mins  |
March 2024
Rosy Posy
MEN'S FOLIO Malaysia

Rosy Posy

Indulge in the allure of \"Queen of the Garden\" with Belaire Rosé.

time-read
1 min  |
March 2024
Charting New Frontiers
MEN'S FOLIO Malaysia

Charting New Frontiers

Much of modern day timekeeping stemmed from inconveniences, some more disruptive than others. Here is a stroll through horological history that shaped today's societies.

time-read
9 mins  |
March 2024
Rouge One
MEN'S FOLIO Malaysia

Rouge One

In the grand scheme of things, time stands as the silent orchestrator of change. It comes as a relentless force, indifferent to eras and organisations as each passing seconds brings with it a promise of change.

time-read
1 min  |
March 2024
A Bright Week
MEN'S FOLIO Malaysia

A Bright Week

The LVMH Watch Week 2024 signalled the participating maison's intent for yet another strong year. The exclusive Men's Folio reportage delves into the key novelties from each manufacture.

time-read
10+ mins  |
March 2024
Weathering With You
MEN'S FOLIO Malaysia

Weathering With You

Petrichor the sweet, damp smell of green and asphalt after the rain now has anew name christened by Christine Nagel of Hermes, H24 Herbes Vives.

time-read
4 mins  |
March 2024
Like A Chemical Reaction
MEN'S FOLIO Malaysia

Like A Chemical Reaction

Formula or Fate? Amelia Henderson and Aedy Ashraf offer answers to the mystery of connection.

time-read
4 mins  |
March 2024
A New Dawn
MEN'S FOLIO Malaysia

A New Dawn

The Valentino Spring/Summer '24 collection named \"Valentino The Narratives\" redefines the notion of masculinity.

time-read
1 min  |
March 2024
Prada Goes For Potential
MEN'S FOLIO Malaysia

Prada Goes For Potential

There are purist camps that alienate fashion at its noisiest, but the house of Prada is not one of them. For Spring/Summer 24, the house flips the notion of simplicity, proposing the potential that lies within excess.

time-read
2 mins  |
March 2024
A Gentle Whisper
MEN'S FOLIO Malaysia

A Gentle Whisper

Loro Piana offers an escape from the battle of trends when it gets too loud, the best way is to answer gently.

time-read
2 mins  |
March 2024