In menswear, designing comfortable clothing for modern men is a continual focus. As legacy fashion houses stay fastened in their seemingly constant quests to remain relevant among millennial and Gen Z shoppers, Fendi has proven itself to be a formidable competitor.
Clearly, the Italian fashion brand is adept at adapting to changing times. For their Pre-Fall 2020 collection, the Maison leans hard into the “upscale leisure” and fuses together traditional sport elements with a lifestyle appeal, taking some of the leisurewear’s greatest hits such as jersey, baggy pants, sweatshirts, and cropped rain slickers – and slapping its signature logos on them. Establishing youth appeal with athleisure vibe this time, this collection perfectly toe the line between the classic taste of Fendi and the cool side of the brand.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE