AT THE RIGHT DOSE
MEN'S FOLIO Malaysia|August 2020
AT THE RIGHT DOSE
A sincere blend – of leisure, quirk and tradition – made Fendi’s Pre-Fall 2020 Men’s Leisurewear collection an enticingly interesting one.
Nawaf Rahman

In menswear, designing comfortable clothing for modern men is a continual focus. As legacy fashion houses stay fastened in their seemingly constant quests to remain relevant among millennial and Gen Z shoppers, Fendi has proven itself to be a formidable competitor.

Clearly, the Italian fashion brand is adept at adapting to changing times. For their Pre-Fall 2020 collection, the Maison leans hard into the “upscale leisure” and fuses together traditional sport elements with a lifestyle appeal, taking some of the leisurewear’s greatest hits such as jersey, baggy pants, sweatshirts, and cropped rain slickers – and slapping its signature logos on them. Establishing youth appeal with athleisure vibe this time, this collection perfectly toe the line between the classic taste of Fendi and the cool side of the brand.

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August 2020