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Three Is A Charm

MEN 'S FOLIO Singapore|July 2020

Three Is A Charm
Lab Series levels up with their latest range of three products — the Rescue Water 3-step Regimen.

In math, the number three is a prime and triangular number. In many religions around the world, three is used as a sacred number — the number of times a ritual is performed. Also in fairy tales, most stories begin with three. However, Lab Series’s latest Rescue Water 3-step Regimen has less esoteric qualities in its storytelling. It is practical in its performance — it hydrates the skin using Hydra2G Technology™ which in turn reinforces the skin’s barrier against damage while keeping it plump and refreshed. The 3-step Regimen is also pragmatic in its storytelling — no smoke and mirrors, just guarantees of peak performance.

According to the American skincare brand, the numbers do not lie.

SEVENTY-TWO

72 hours is how long one’s skin is hydrated after just one use.

THREE

A cleanser, toner and moisturiser — the necessary, basic three steps of a man’s grooming routine.

ONE

The number one bestseller that is the existing Lab Series Rescue Water Lotion whose hydrating properties now comes in the form of a cleanser and emulsion.

NINETY-SIX

The percentage of men who had their skin’s moisture level increased by 1.13 times after seventy hours post-usage.

TEN

The number of participants out of a focus group of 10 who said that their skin felt healthier after one use.

TWENTY-FOUR

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July 2020