Design Miami is an important event in the calendar of Italian luxury fashion house, Fendi. Fendi has been exhibiting since 2008 and a notable past artwork included 2010’s art installation titled Design Vertigo by Felice Varini, rAndom International, Graham Hudson and Beta Tank where guests interacted with sculptures embellished with psychedelic patterns. Following years saw its direction focused towards interior design to strengthen the brand’s ties with Fendi Casa, its interior furnishing subsidiary.
Fendi’s creative director Silvia Venturini Fendi shared, “We were amongst the first 12 years ago. So we think that it’s amazing how the project has been growing every year and also how this city has been changing. There has been a big, big change and Fendi was a part of it. We were the first one to believe in it and the design district [an upscale shopping block in Miami Beach that houses some of the most unique boutique designs in the world] did not exist. It’s something that happened after Design Miami so we feel we are a part of it. Today, Fendi is not only here but artists of every domain — art, music, cinema, fashion and design — are here too to mix and share ideas, feed off each other and to create more art. It’s very interesting.”
This story is from the July 2020 edition of MEN 'S FOLIO Singapore.
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This story is from the July 2020 edition of MEN 'S FOLIO Singapore.
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