Appetite For Life

MEN 'S FOLIO Singapore|May 2020

Appetite For Life
Dior Men artistic director, Kim Jones exalts founder Christian Dior’s immeasurable joie de vivre for the French luxury maison’s Fall 2020 collection in an exclusive email interview.
Wilson Lim

The international men’s fashion crowd gathered in Miami on a cool early December to attend Kim Jones’ Dior Men Fall 2020 collection. After 24 hours in the air with limited connectivity, this writer was late to the game as to who the guest artist would be for the upcoming collection. Jones is known for creating artistic dialogues in each collection he designs for Dior Men — from American graffiti artist KAWS in his debut Summer 2019 collection to American visual artist, Daniel Arsham for Summer 2020 — so whispers were rife for an American artist since the Dior Men Fall 2020 show coincided with Art Basel Miami Beach.

“All the people I have collaborated with have one thing in common — they are highly competent in their field, and they are very confident in their work. Whenever I work with artists, I give them an idea of what we need but then respect their vision to do what they want to do, that’s the secret of a great collaboration,” shared Jones.

At Miami International Airport’s luggage belt and logged onto the house’s Instagram page @Dior, the post bore the unmistakeable font type teasing the Fall 2020 collection — Shawn Stussy’s. The scope for Miami Beach’s choice widened to encompass surfers flocking to the destination and riding the legendary waves — a business Stussy founded upon, making surfboards signed off with his last name by a broad tipped marker.

Do not mistake the collaboration as one between brands, the Dior Men Fall 2020 collection is not. Jones approached the man himself — without association to the brand he created and left behind — to engage in an artistic dialogue. “To me, Shawn has the hand of an artist and he literally started his brand on the beach. There’s so much to explore there. I admire that it’s been 40 years since he founded his brand and he has influenced every generation since.”

Jones also addressed why Miami was chosen for the staging of the Dior Men Fall 2020 collection, “It seemed only appropriate given the American connection in the Dior archives. Also, it nods to the house’s historic relationship with art — Monsieur Dior was a gallerist before he was a fashion designer, and he supported artists all his life.”


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May 2020