As more inclusive cosmetic brands enter the market, consumers begin to consider their ethics instead of the expansion of foundation shade ranges.
A generation ago, many brands promoted products by cultivating an image of privilege. Advertisements oozed wealth, glamour, and a very defined concept of beauty. The bulk of them centered on people who were thin, white, cisgender, and non-disabled. While ads based on exclusion haven’t vanished, today, inclusion sells.
It is interesting to know that a new skin tone is born every day, yet it is mind-boggling to think that it has taken years for beauty brands to take this into consideration when producing colour cosmetics. As of late, the beauty industry has started to take some great strides with this new era of inclusivity.
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June - July 2019