L'Officiel India|April 2020

Not having to cover the dark circles, putting on a lip gloss, or re-doing the eyeliner, a billion times a day sounds lifechanging, right? This is why the allure of permanent makeup is so tempting.

“The Victorian woman became her ovaries, as today’s woman has become her beauty”, said Naomi Wolf in The Beauty Myth. Well, we cannot argue with that now, can we? Just picture, you rub a lamp and a genie pops out and says it will grant you one wish. While many would ask something like the ability to time travel or reading someone’s mind; however, a true beauty connoisseur will probably ask to wake up every morning with a full face beat that takes absolutely zero effort. Thankfully, this dream is a low-key reality now, and all it takes is some permanent makeup.

If you have no idea what permanent makeup is, well it is a tattoo technique, that can leave you with full brows, tinted lips, a sharp cateye, a foundation like radiance, to name a few, and the best part, there is no makeup required. “Permanent makeup is similar to getting a tattoo since micro-needles are used to fill colour under the skin, which makes it look like you are wearing makeup”, says Lalita Arya, Vice President, Dermapuritys. However, if you think this procedure is anything like the techniques used in the 80s and 90s, you are mistaken, as this modern procedure of 2020 actually resembles makeup, not a line of tattooed ink along your lids or mouth.

Now, you must be wondering how exactly does it work? Is it painful? How long does it last? Worry not, as we got you covered in everything there is to know about this procedure. From microblading, to eyeliner, to lip blushing. Your ride towards an everlasting beauty is here.


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April 2020