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Sweet Talk
Sweet Talk
Brazilian social media star and businesswoman, Helena Bordon (@helenabordon, 1.1m) talked to L’Officiel Singapore about style while she was in Berlin for Max Mara’s Cruise 2020 show
Pameyla Cambe

How was your experience at max mara’s Resort 2020 show?

It was unforgettable. From the first night with the Ute Lemper’s performance to the night of the show, everything was breathtaking. And seeing the collection inside the Neues Museum is something I will never forget.

Which piece from max mara’s Resort 2020 collection is your must-have?

The golden Teddy Coat.

Who are your style inspirations?

The late Princess Diana will always be an inspiration. I also love Kate Moss’ style – super cool and rock and roll. And my mother. As you can tell, I appreciate lots of different styles.

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December/January 2020