Eighties trends may come and go, but it seems the Pasha de Cartier is a forever classic. More than three decades after its debut, the distinctive and design-forward timepiece is set to return this month in a contemporary incarnation, highlighting two new case sizes of 41mm and 35mm in an array of unisex models that span time-only, skeleton tourbillon, and high jewellery variations.
Created by the “Picasso of watches” Gérald Genta and launched in 1985, the Pasha de Cartier found favour among men and women alike as a powerful status symbol possessing both style and substance. Legend has it the design is based on a bespoke wristwatch commissioned by the Pasha of Marrakech, Thami El Glaoui, nearly a century ago to keep up with his active lifestyle (“pasha” was a title granted to high-ranking officials in the Ottoman Empire), although such a tale has thus far proved unfounded. What cannot be denied, however, is that the Pasha is worthy of royalty.
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