Digital Marketing in the time of Covid 19: THE 13 COMMANDMENTS TO SLAY IT ON SOCIAL MEDIA
Indian Jeweller|April - May 2020
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Digital Marketing in the time of Covid 19: THE 13 COMMANDMENTS TO SLAY IT ON SOCIAL MEDIA
Today, social media is a boon, and is probably going to help you in keeping your business afloat. You may think that there is no rulebook for engaging with your clients on social media at this point, but there definitely is. Here’s a foolproof cheat sheet to acing it on social media. From creating a voice to how to handpick your influencers, we’ve got you covered says Vijetha Rangabashyam
Vijetha Rangabashyam

Once upon a time, when the world was free of virus, quarantines and what not, social media marketing and having a thorough digital presence was one of the means to an end. Now, things have taken a 360 degree turn; businesses had come to a grinding halt and even with jewellery stores opening up partially across the country, social media is probably your only ticket to getting your business up and running. Even skeptics are leaning towards activating their digital marketing now more than ever, because they are seeing the benefits of reaching out to thousands of targeted audience and deliver a message, even something as simple as, “we still exist.”

But here’s the thing, there’s been a shift in the way content has been put out on social media in the time of Covid-19. Sure, people are spending a lot of time scrolling feeds on Instagram and Facebook, but not everybody wants to see a brand over selling their products at this time. When your business is nearly nil, panic sets in and instinctively you want to show people everything you’ve got. That’s just the sort of thing that’s frowned right now. Your audience expects sensitivity and compassion in these trying times. If you build your social media strategy on empathy with below mentioned cues in mind, you are sure to engage your audience in an effective way and may be you’ll get them to buy a piece of jewellery or two!

1. Curb your Enthusiasm

A little restraint from your end will go a long way at this time. Focus more on connecting with your audience rather than bombarding them with promotional messages. A few jewellers even felt the need to go off the radar for a few days; may be that’s too extreme an approach, but a more cautious attitude towards what you say and how you say it is more important now than ever. You would be surprised by how many people will recall your brand based on your social media behaviour when this mayhem is over.

2. Don’t talk to a Wallet

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April - May 2020