But here’s the thing, there’s been a shift in the way content has been put out on social media in the time of Covid-19. Sure, people are spending a lot of time scrolling feeds on Instagram and Facebook, but not everybody wants to see a brand over selling their products at this time. When your business is nearly nil, panic sets in and instinctively you want to show people everything you’ve got. That’s just the sort of thing that’s frowned right now. Your audience expects sensitivity and compassion in these trying times. If you build your social media strategy on empathy with below mentioned cues in mind, you are sure to engage your audience in an effective way and may be you’ll get them to buy a piece of jewellery or two!
1. Curb your Enthusiasm
A little restraint from your end will go a long way at this time. Focus more on connecting with your audience rather than bombarding them with promotional messages. A few jewellers even felt the need to go off the radar for a few days; may be that’s too extreme an approach, but a more cautious attitude towards what you say and how you say it is more important now than ever. You would be surprised by how many people will recall your brand based on your social media behaviour when this mayhem is over.
2. Don’t talk to a Wallet
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April - May 2020