CASH CRUNCH IN THE JEWELLERY-BIZ IS A BUBBLE
Indian Jeweller|April - May 2020
CASH CRUNCH IN THE JEWELLERY-BIZ IS A BUBBLE
The post-corona business environment forces retailers to accept a new normal. It is in their hands – whether to accept it willingly or get forced into it says A Shivaram, Founder, Retailgurukul in an interview with R Sugandha
R Sugandha

How should G & J sector retailers face the upcoming economic crisis?

Irrespective of the economic crisis, there will be a certain set of customers in the market. The challenge will be to get that set to come to buy from your store. No one needs to think that ‘because this is a global economic crisis, there is nothing I can do about it.’

What are the top three things that gems and jewellery retailers can do to get the customers to come to their store?

Many jewellers have to reach out to their prospective clients, over whatsapp, or SMS. Second step is to reach out and talk to their potential clients, engage with them, listen to their worries.

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April - May 2020