Here Comes The Sun
Harper's Bazaar Malaysia|May 2020
With a collection heavily inspired by American artist Judy Chicago’s pastel-bright masterpieces, creative director Sophie Delafontaine shines light on a new and empowered chapter of the Longchamp woman. Amy Yasmine discovers how the American artist’s framework has imbued feminism into the brand’s Spring/Summer ’20 collection, with an unexpected contemporary update.
Amy Yasmine
Here Comes The Sun

Longchamp has come a long way since its debut runway show in New York a year and a half ago. At the time, the French leather goods powerhouse had just celebrated its 70th anniversary, giving creative director Sophie Delafontaine absolute carte blanche to kick things up a notch with its first trans-Atlantic défilé. “Elegant, but with a touch of eccentricity—and wildness!” Delafontaine was heard saying backstage at her Spring/Summer ’19 show, alluding to the collection’s Anita Pallenberg-esque fringed jackets and dresses. “I am not designing for static women.”

She has a point. With the brand’s roots deeply embedded within the spirit of travel, Delafontaine speaks for the 21st-century woman on the go. She is, after all, a mother of three with a multi-billion dollar legacy resting on her shoulders, so if anyone gets the gist, you’d best bet it’d be her.

This story is from the May 2020 edition of Harper's Bazaar Malaysia.

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This story is from the May 2020 edition of Harper's Bazaar Malaysia.

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