Instagram Made Me Do It
Harper's Bazaar Australia|October 2019
Instagram Made Me Do It
The photo-sharing app has revolutionised the way we shop, but what about the way we dress? Divya Bala explores the power of the grid over our personal style.
Divya Bala

IT STARTED WITH TAORMINA: flicking through flirty fit-and-flare Dolce & Gabbana dresses printed with plump Sicilian lemons, set against the Ionian Sea. Then double-tapping on berets by the Eiffel Tower, Breton stripes on the Bateaux Mouches, scarlet lips and carefully dishevelled hair. A few more scrolls and I find floor-sweeping gowns in Fez, lighter-than-air linen in terracotta hues, weighed down with swollen bangles. Picture-perfect ensembles, artfully curated and colour-matched to the iconic landscapes they sit in front of.

Away from Instagram, I started noticing it more and more in my travels IRL: among the general clamour of baseball-capped tourists, a more glamorous, considered class of traveller. Women, mostly, with either other girlfriends or a partner, ever-so-slightly conspicuously overdressed — albeit chic — and focusing more of their attention on the playback of their iPhotos than, say, the grand view of the fountains at Villa d’Este. Sequins before a Santorini sunset, oversized bauble earrings like ripe nectarines and altitude-sickness-inducing heels on the Spanish Steps (which would only inhibit the 138-stair ascent). In short, the ceremony of dressing for the occasion in full symphony, singing to the click of a phone camera.


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October 2019