On a cold winter’s day in Paris, a troop of fellow journalists from around the world gathers at the offices of Hermès to hear something so top secret, so closely guarded, that we all have to surrender our passports and sign non-disclosure agreements. We’ve all been flown here to witness a historic moment at this esteemed French house—the pinnacle of luxury and refinement.
We huddle in a room with Pierre-Alexis Dumas, Artistic Director of Hermès, who promptly introduces us to Bali Barret, Artistic Director of the Hermès women’s universe; Pierre Hardy, Creative Director for Hermès shoes and jewellery; and Jérôme Touron, Creative Director for Hermès Beauty. It’s a powerful cast of creatives from Hermès in one room—I’ve certainly never witnessed this in my 20-year fashion career. And they’re all here to talk about one very special $103 tube of coloured pigment and wax. Ironic, really, when just downstairs, the never-ending queue for the brand’s $10,000-a-pop iconic bags is the stuff of legend, books and movies.
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