A Pink Mission
Harper's BAZAAR Singapore|October 2020
A Pink Mission
Actress Elizabeth Hurley opens up on 25 years of breast cancer awareness campaigning and why she’s staying the course

An ardent advocate of breast cancer awareness, Elizabeth Hurley has been the Global Ambassador for The Estée Lauder Companies’ Breast Cancer Campaign (ELCompanies.com/breastcancercampaign) for over 20 years. Founded in 1992 by the late Evelyn H. Lauder, it aims to raise awareness of breast cancer as well as funds to support global research, education and medical services. To date, it has raised more than US$89 million worldwide, funded more than 293 medical research grants, and supports over 60 breast cancer organisations globally. We talk to Hurley about the pink ribbon movement, being on the campaigning trail and just how far breast cancer awareness has come.

You’ve been advocating for breast cancer awareness for more than two decades. Tell us more about how your journey started: What was your first thought when Evelyn Lauder approached you to join the campaign and did it take much convincing for you to join the cause?

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October 2020