It has become evident in the past few years that social media is a substantial part of our lives, creating an impact on society everyday.
Most of us access our Facebook, Instagram and Twitter accounts on a daily basis. We scroll through these channels for news, entertainment, interaction and inspiration, influencing many of our daily decisions.
Many people and organisations have successfully used these platforms to gain publicity and grow their businesses quickly, proving that social media is one of the biggest and most powerful marketing tools today.
However, many of us are also still struggling with using social media effectively. We spend hours a day trying to expand our online profiles, editing and posting pictures. Yet, the numbers are not increasing.
This issue, we delve deeper into the matter and find out what the digital age is all about, and how we can efficaciously utilise social media to assist, grow and thrive in our businesses.
How, in your opinion, is the digital age taking over traditional media?
The growth in technology and societal behaviour are key factors that keep us glued to our devices. As technology advances, our reliance on it to get information on the go increases. Digital usage has successfully spread across age groups from infants to senior citizens; we have come to a new era where digital age is an integral part of society. However, I feel that both marketing techniques can continue to play complementary roles with each other depending on the outreach of audience. I believe that you cannot totally eliminate traditional media.
Tell us about some of the challenges faced while growing your online presence.
This story is from the December 2018 - January 2019 edition of H4ufme Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2018 - January 2019 edition of H4ufme Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
Summer Hair Care
Just as the sun damages your skin, it can damage your hair too. Saltwater and chlorine also take a toll on our tresses. A few weeks into summer, hair that was once shiny and easily managed looks and feels fried. Hair damage is most obvious when we see colourtreated hair becoming faded, bleached, and brassy. Even hair that isn't coloured will suffer from suninduced stress. Those UV rays dry out hair and rough up the normally smooth cuticle of the hair shaft.
Why Is Your Hair Dry?
Do you dream of having the luxurious, silky hair of a shampoo model instead of dry hair? Understanding the root cause of dry hair and taking action may be all you need to get the locks you long for.
Thinning Hair Tips
Many factors can trigger thinning hair. Possible triggers include medical conditions, stress, lifestyle factors — such as the food you eat — even genes can play a role. Hair will usually grow back once the cause is addressed. Here are some tips that can help care for thinning hair.
Cosmoprof Asia 2019
Cosmoprof Asia, the award-winning expo and Asia’s leading platform for the cosmetics industry, is back with its 24th edition. Many events are lined up from 12th to 15th November 2019 — rich in new launches, exciting competitions, insider insights, compelling seminars and industry excitement — putting exhibitors and visitors in the perfect place to experience, learn and strategise, taking their businesses to the next level.
Salon Of The Month
Cuttour Hair Studio @ Jewel Changi Airport
International Salon Of The Month: Vaeneti
Charlotte Charpentier founded Vaeneti on 31st July 2017.
Current Hair Trends
Being so closely related to fashion, naturally hairdressers also need to stay on their toes when it comes to trends.But where can you find good inspiration for your next work? Which fashion designer’s works can you turn to for a dose of uniqueness?H4ufme interviewed 4 stylists, who have worked on runways. Here is their take on what the new trend for hair will be and where you can find new inspiration for your creativity.
The Singaporean Hair Dressing Industry
I’ve always liked to link the food and beverages industry to the hair industry as they both have very humble beginnings, both driven by passionate people and both employ people from all skill levels. However, the general population has a vastly different perception, with the main distinction that they eat 2-3 times a day while only visiting a salon once a month, or even once a year, they have very little interest in the hair industry.
12 Benefits Of Social Media For Your Business
Everything is moving onto the digital platform. Be it conglomerates or small businesses, you know you have to make that move at some point. When you do, one of the first few things you’d do is start various social media accounts. But what exactly can you get out of social media? Here are some ways how social media is beneficial to your business.
