SERVING FACES

GLAMOUR South Africa|April 2020

SERVING FACES
How a handful of local modelling agencies has turned the industry on its head by offering a different point of view and a different point of access.
JASON ALEXANDER BASSON
As s recently as ten years ago, becoming a model was no easy feat. The list of minimum requirements you’d have to meet to be considered ‘beautiful’ by industry standards was unrealistic. Only about 3% of the population fit the brief. And those who cut it would spend years in a permanent state of self-doubt or insecurity, fully furnished with endless diets, and rigorous fitness and skincare regimes, all to maintain the look that got them noticed in the first place. Modelling may seem glamorous on the outside, but in reality, it’s brutal.

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April 2020