Are stylists still relevant?
A Q&A WITH THE INDEPENDENT AND INTROSPECTIVE STYLIST/WRITER ALYSHA NILA, BEST KNOWN FOR HER EXPERIMENTAL YET SENSUAL EDITORIALS AND CAMPAIGNS, AND COMMENTARY ON THE CULTURAL FORCES DRIVING THE FASHION INDUSTRY
Tell us what a stylist does and what your creative process is like?
“It depends on various factors such as what the aim of the image is, who I’m working with, which city I am in at that point in time, and so on. With my close collaborators, we spend most of the time exchanging visual references, researching, discovering, experiencing and feeling. We usually discuss a certain concept with the various parties involved (for example, a client or art director) and then I tend to approach it via semiology because my favorite thing is symbolism. What follows is somewhat akin to surgery where you dissect a frog to study how the parts make the whole work – this is handy since I’m constantly asked to present mood boards. Personally I can get quite myopic when I’m working on something and tend to put a microscope on things that are familiar or surround me. I’d describe it as similar to zooming in onto sand, which allows one to realise how unique each grain is. It’s a very material-based and spatial process as much as it is visual. That’s why I’m obsessed with texture.”
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE