What Do People Really Want From Luxury Fashion?
Female Singapore|September 2020
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What Do People Really Want From Luxury Fashion?
Singapore-based blogger Bagaholicboy, who’s been educating people on how to shop and chronicling “our never-ending quest” for the best designer bags and “life’s little luxuries” on his eponymous website since 2007, gives his take.

“The people who shop for luxury products in Singapore are a largely practical bunch. What they usually end up getting is driven by price, function and FOMO (fear of missing out) – if everyone is carrying a particular bag, they want it too. Design also matters because people ultimately shop first with their eyes.

Through my years running Bagaholicboy.com, one of the questions I get most often from readers is whether I consider a design timeless – whether it offers longevity and will remain relevant beyond one season. And while nearly everyone seemed to have stopped shopping in March and April this year at the early stage of the pandemic, my readers have only reinforced what they were already prioritizing pre-COVID-19 when they started shopping again.


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September 2020