Tomorrowland
Female Singapore|April 2020
Tomorrowland
From its immense carbon footprint to waste production, it’s undeniable that fashion has a sustainability problem. Among the industry giants trying to do their part to change this: net-a-porter with its net sustain initiative that champions brands and products that are human/animal/environmental welfareconscious. Nearly a year into its launch, the e-retailer’s global buying director elizabeth von der goltz tells maya menon how this digital shopping revolution is leading to a socio-ecological one.

NET SUSTAIN WAS INTRODUCED LAST JUNE. HOW HAS CUSTOMER RESPONSE BEEN?

“We’ve received very positive responses – some are pleased that we’re taking sustainability very seriously while some are curious and want to learn more about the initiative… We saw sales lift 170 per cent on launch day with Stella McCartney, Veja and Mara Hoffmann among the most popular labels. This shows that our customers are interested in sustainable fashion and that the want and need for sustainability within the luxury sphere is becoming more apparent… If more brands and retailers are working harder to give customers the option to buy and think more sustainably, ethically or charitably, it will only impact positively globally.”

NET SUSTAIN STARTED WITH 26 FASHION BRANDS. NOW THAT NUMBER HAS GROWN AND EVEN INCLUDES BEAUTY. TELL US MORE ABOUT YOUR CURATION PROCESS.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines

READ THE ENTIRE ISSUE

April 2020