NET SUSTAIN WAS INTRODUCED LAST JUNE. HOW HAS CUSTOMER RESPONSE BEEN?
“We’ve received very positive responses – some are pleased that we’re taking sustainability very seriously while some are curious and want to learn more about the initiative… We saw sales lift 170 per cent on launch day with Stella McCartney, Veja and Mara Hoffmann among the most popular labels. This shows that our customers are interested in sustainable fashion and that the want and need for sustainability within the luxury sphere is becoming more apparent… If more brands and retailers are working harder to give customers the option to buy and think more sustainably, ethically or charitably, it will only impact positively globally.”
NET SUSTAIN STARTED WITH 26 FASHION BRANDS. NOW THAT NUMBER HAS GROWN AND EVEN INCLUDES BEAUTY. TELL US MORE ABOUT YOUR CURATION PROCESS.
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