The Importance Of Being Honest
Female Singapore|May 2020
The Importance Of Being Honest
With sustainability now part of the mainstream conversation, makeup and skincare brands have increasingly been shining a spotlight on their operational processes that were once hidden at “the back end”. Moh shuying singles out the year’s most noteworthy launches so far that bring new meaning to the term “transparency” in beauty.

ETHICAL SOURCING

When it’s not good enough to know that the ingredients that go into a product are clean, but that obtaining them was an equally mindful process socially and environmentally

Clarins Bright Plus Advanced Brightening Dark Spot-Targeting Serum Meant to work like an oxygen shot that gives skin a fair, healthy glow, it boasts two organically cultivated ingredients: sea lily and elderflower. Bonus: Its bottle is made from 20 to 25 per cent recycled glass while its carton was made from materials sourced from sustainably managed forests.

Lancome Clarifique Dual Essence The star ingredient in this essence-infused toner is French beech bud extract, a power player of sorts that promises to lighten pigmentation, boost epidermal regeneration, hydrate and gently exfoliate. To harvest it, the beauty giant relies on a co-operative of 70 families living in the Ardeche Mountains Regional National Park in the south-eastern part of France who specifically select buds from the lower branches to respect the trees’ natural balance and avoid impacting their development. In addition, the trees from which the selected buds come from are rotated every four years to prevent exhaustion.

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May 2020