Singapore 's Animation Industry Is Small, But Thriving. Here, Seven Artists To Know
Female Singapore|October 2020
Singapore 's Animation Industry Is Small, But Thriving. Here, Seven Artists To Know
If the world of fashion – and content creation in general – is finally waking up to the limitless potential of animation, well here are seven names to know: based in Singapore, they work across a diverse range of styles – 2-d, 3-d, motion graphics and more. By Keng Yang Shuen.


His aesthetic: It’s hard to say no to Chia’s buffet of voluptuous, almost tactile shapes gently bouncing and forming with a flourish on-screen, reminiscent of lava lamps – if only those came outfitted in every pastel hue possible. It’s a very pretty virtual universe that Chia has perfected, and it stems from a good place. “I create things that make me happy. And, in turn, I hope by doing what I love, it brings joy to people,” he explains. “I would like the audience to feel calm and relaxed when they watch the animations.” Set in a loop, his rollicking shapes set amid a pastel paradise are hypnotising – a visual MO that’s practically tailor-made for social media (@cmttat) where – as of press time – he commands 27.9K followers and commissions from the likes of L’Oreal and French luxury jeweller Van Cleef & Arpels. This web developer turned-animation veteran also pays it forward – he co-founded Offeo, a free platform that simplifies video-making for beginners and small enterprises. What got him started: “I started my career as a front-end developer in advertising agencies, as that was what I had studied in university, but I was always intrigued by beautiful visuals… Watching online tutorials got me more excited about the whole animation process. The possibilities are unlimited.” On Singapore’s animation scene: “I’ve seen more artists posting more experimental works on social media, and this is important as it helps them to get more exposure – clients are constantly on the lookout for talent. I’ve been seeing a lot of good artists emerging, and I think our diverse culture plays a huge part. The things that we experience make our content incredibly unique...

The Singapore art scene is not as widely celebrated as that overseas, but that shouldn’t stop artists from creating great work.”


His aesthetic: Oh’s creations that have become Instagram gold (check out his 53.5K-follower-strong account @lioncolony) are akin to a playground with all the sights and sounds you’d expect from (a digital) one. The backdrop is most often a virtual factory, except that instead of humdrum machinery, his brims with psychedelic colours, sunglass-wearing gummy bear figures (a recurring motif that he likens to humans – “they all have the same shape, but are of so many different colours”) and ASMR sounds that make for one multi-dimensional treat for the senses. The “products” that roll out of this madcap workshop, meanwhile, range from confectionery (the man has clearly got a sweet tooth) to the season’s latest It bags, with collaborators including The Shoppes At Marina Bay Sands and local luxury blogger Bagaholicboy. What got him started: “I started doing animation back when I was in secondary school and was drawn to the ability to create things from scratch on the computer. Formal education and getting one’s foundation is very important for animators.” On Singapore's animation scene: “It’s very saturated right now, and everyone is good, but that just means that emerging artists need to find their own niche.”



You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber


Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines


October 2020