Don't Worry, Be Happy
Female Singapore|June 2020
Don't Worry, Be Happy
Part of the Spanish label’s latest tie-up with Paula’s Ibiza, loewe’s smiley® collection couldn’t come at a better time. In conjunction with its launch this month, creative director JW Anderson shares some wise words on escapism and the art of the yellow smiley.

It’s the OG of emojis and was an icon of hippie culture in the ’60s, then acid house raves in the ’80s. In America, it still turns up on plastic bags used at mom-and-pop stores accompanied by printed greetings of “Thank you” and “Have a nice day!”. It’s also probably the only graphic symbol in the world that just about anybody can get right (seriously).


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June 2020