Beauty brands growing out of fashion houses isn’t a new thing. Coco Chanel introduced fragrance (a little perfume called No. 5) to her brand in 1921; Parfums Christian Dior was founded in 1947, just a year after the fashion brand was launched; and Hubert de Givenchy created Les Parfums Givenchy in 1957. Over the years, fashion houses have ventured into beauty with varying degrees of success – for every bold and daring Tom Ford, there’s a brand churning out a mediocre designer perfume semi-annually. In the last two years though, some of the world’s most directional and well-loved fashion-first luxury companies have been making bold moves into beauty.
For decades, Gucci has made perfumes and in 2014 – during the Frida Giannini era – even launched a makeup line in collaboration with the legendary Pat McGrath that quietly faded away after Giannini’s departure. Fast forward to September 2019: the Italian maison introduced Gucci Beauty by Alessandro Michele with three collections of lipstick inspired by Hollywood divas. Over at Celine, fragrances have largely not even made footnotes in the brand’s history up till late last year when creative director Hedi Slimane launched an entire range: nine gender-neutral scents – all with a powdery note – labelled Celine Haute Parfumerie. And come March 4, prepare for lots of oohs and aahs when Hermes – bastion of French luxury – debuts its own skincare and makeup starting with a lipstick line called Rouge Hermes.
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