Becoming Mame
Female Singapore|June 2020
Becoming Mame
The best collaborations represent the essence of all parties involved. Tod’s t-factory, which invites external names to interpret the italian label’s codes through capsule collections, checks that box. Its third and latest instalment featuring mame kurogouchi also plays incubator, thrusting the up-and-coming japanese label reinvigorating traditional craft techniques with cerebral yet wearable designs onto must-watch lists. Keng Yang Shuen chats with its founder Maiko Kurogouchi and discovers how she might just be the next womenswear talent we’ve all been waiting for.

WHAT ARE THE SIMILARITIES BETWEEN TOD’S AND YOUR BRAND?

“Apart from the fact that Tod’s is notoriously Italian and Mame profoundly Japanese, there are more similarities than one would expect. Craftsmanship is of fundamental importance for Tod’s as much as it is for me. We both strive to give contemporary relevance to a special, endangered form of knowledge that’s not found in books and can only be learnt through experience. I founded Mame Kurogouchi in 2010 to rediscover crafts in Japan that were in danger of disappearing. Tod’s bases the quality of its products on the way they are made and the materials they are made from. We both aim for something that sits above the fickleness of fashion in different ways.”

HOW DOES TOD’S AND YOUR BRAND’S OWN DNA COME THROUGH?

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June 2020