To say that Rouge Hermes – Hermes’ 24-shade, $103-a-pop lipstick range launched last month to mark the introduction of the brand’s new metier Hermes Beauty – is an elevated take on the makeup essential would be an understatement. Pierre Hardy, the Maison's shoe and jewellery maestro known for his love of bold, clean lines, was behind the packaging: metal cases in a mix of brushed gold and lacquered white and black finishes so modern, they resemble objets d’art. The natural canvas pouch and orange cardboard box that each comes in only further serves to reinforce that point.
The brand’s nose Christine Nagel was roped in to develop a sandalwood, arnica and angelica scent so that each application comes with a whiff of botanica. The colours – from the pinky nude Beige Natural to the smoky purple Rose Zinzolin, all dreamt up by the artistic director of Hermes’ women’s universe Bali Barret – are inspired by the brand’s leathers and 75,000-shade strong colour archive of its silk metier in Lyon.
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