ON TALKING A LEAP OF FAITH
JESSICA CHOW, 28
Founder of home-baked desserts company Lookie Cookie
I remember baking my first batch of brownies at 14. I’d had massive cravings for the ooey, gooey ones, and didn’t know where I could get my hands on them, so I decided to learn how to make them myself. There was an incredible sense of fulfilment that I got from baking my own desserts — to create something from scratch, and see others enjoy it — and I quickly fell down the rabbit hole. It’s been a hobby ever since, but as my full-time job in product management and the corporate life had me feeling like I was stuck in a rut, I turned it into a passion project where I’d sell cookies on my personal Instagram account — and it became the creative outlet that I needed. But the more I worked on it, the more I fell in love with the entire process of running a home baking business. As demand grew, so did my personal investment in it, and Lookie Cookie was born.
After close to a year of juggling the business in tandem with my day job, I took a leap of faith and quit this past August — right in the thick of the pandemic. It’s wild I know (2020 is officially the year of stranger things), and it’s such a privilege to have a secure job in today’s climate, but I don’t think I would be satisfied if I had stayed on and didn’t give the business a shot. Not wanting to have any regrets on missed opportunities outweighed the fear of demand for my baked goods not keeping up.
This story is from the November 2020 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2020 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Girl Power
K-pop group STAYC embodies a "Teenfresh" appeal that sends an uplifting message of self-love and authenticity. We caught up with the six-girl band right after their concert in Singapore in this ELLE Singapore exclusive.
To The Château!
Roger Vivier melds classic heritage with contemporary flair for its spring/summer 2024 collection.
On The Road
TISSOT's new PR516 chronograph is a great gift for when your significant other has been a good boy.
Dancing With V-Reality
Creative visionary Blanca Li brings together dance, technology and fashion in a one-of-a-kind virtual reality live performance show-CHANEL couture included.
Destination VUITTON
Louis Vuitton transforms its new Bangkok store into an immersive lifestyle destination and multifaceted luxury experience.
ON THE Scent
The nose is a peculiar thing; fickle, peculiar, and hard to please. But when a delightfully enchanting scent radiates through the air, we can't help but follow its lead. Here are some fragrances that have us bewitched.
IN Conversation
Can poetry and romance thrive in our fast-paced digital age with three-second attention spans? Charmaine Ho finds out through her chat with Van Cleef & Arpels president and CEO Nicolas Bos that they can-and they have.
To the MOON and BACK
Omega's new Constellation Meteorite collection delivers piece of the universe into your hands.
Mass Attraction
From her trailblazing stint at Chloé to designing for Japanese retailer UNIQLO, Clare Waight Keller shows us why she's still a powerhouse to be reckoned with. Here, she shares with us her design philosophy and the power of inclusivity.
Becoming Yoyo
Style savant Yoyo Cao has done much to put Singapore on the fashion map and she's only getting started. She tells ELLE Singapore about always looking forward, and celebrating her official decade as @yoyokulala this September.