“People are not paying to suffer,” says Gianvito Rossi. We are in the quiet town of San Mauro Pascoli where the shoe designer’s factory is based. “If it’s uncomfortable, it’s not luxury at all,” Rossi continues, as he shows us around the premises, where the magic hands of his artisans bring soles to life.
Gianvito Rossi might have a head start in footwear, being the son of famous shoe designer, Sergio Rossi. In 2007, however, he struck on his own and rapidly made a name for himself, with shoes that fuse comfort with high style. His heels have since appeared on celebrities like Nicole Kidman, Lily Rose Depp, Rihanna, Karlie Kloss, Bella Hadid, as well as royalty like the Duchess of Cambridge, Kate Middleton.
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