The je ne sais quoi allure — which literally translates to “a quality that cannot be described or named easily”— is probably what makes French beauty so appealing. There is an unmistakable, mysterious charisma about the French woman that bears a type of covetable, casual cool-girl chic. Whether or not that’s characterised by tousled locks, minimal makeup or a classic red lip, the consensus is that it’s all essentially about being effortless.
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